
Mary McLeod Bethune, in her Last Will and Testament, left us her incomparable legacy and her desire that we always have “a thirst for education.” This thirst has been quenched through the dedication of mothers and fathers; friends and family; teachers and preachers.
Yet our broader thirst for knowledge exceeds the conversations we have in our homes, the lessons taught in our classrooms or the sermons spoken from the pulpit.
We stayed informed, inspired, and captivated by reading the stories and seeing the faces of people who looked and lived like we did. This is what Johnson Publishing Company, under the leadership of John Johnson, created when it first published the Negro Digest, which later grew into the world-renowned national publications, Jet and Ebony magazines.
Serving as gatekeepers and historians of our lives, Johnson Publishing Company has created a dynasty that reflects the diversity, complexity, and majesty of the African-American experience.
In these tough economic times, many industries are suffering, including magazine publishers. But when I heard that Johnson Publishing Company was close to financial collapse, my heart stopped. I couldn’t imagine our world without Jet or Ebony capturing our images, sharing our perspective, debating our issues or celebrating our accomplishments.
We are in the beginning of the most significant presidency in the history of our nation, with the first African-American President, Barack Obama, being elected and the first African-American First Family. Our historical view is paramount at this crossroads in our societal and political evolution. We shouldn’t have to gain a president and lose the press that helped to spread the word, archive the conversations, and commemorate the occasion.
Our perspective, shared through the lens of our press, is critical to maintaining the authenticity and validity of our voice, presented in our way. For over 65 years, Jet and Ebony have kept the pride and prestige of our community front and center in the hearts and minds of all Americans.
Let’s exercise our cooperative economics or Ujamaa, to come together for a cause bigger than ourselves. We should be buying up subscriptions, left and right. Leave no magazines on the shelf anywhere. As we integrate this effort it will become a more conscious habit.
Ebony and Jet represent the lives and stories that helped pave the path for the stories covered today. Since 1942, they has remained committed to bringing our struggles and successes to life through the stories of average and extraordinary African-Americans.
So, I refuse to say goodbye to this voice. I refuse to chalk it up to the economic recession, when many black folk are living large enough or some not so large, and are still spending money are non-essentials. Let’s invest in our tomorrow, shared through the pages of Ebony and Jet.
Black press is crucial to our political, social, and constitutional future. Who cares more about us than us? We are indebted to Johnson Publishing, and many other publishers, journalists, and broadcasters, for sharing our story without hesitation, without strings attached, and without fail. We owe it to the stories that have yet to be told and the lives that have yet to be touched.
With unwavering optimism the late John Johnson always said, “Like the bumble bee that defies all the laws of aerodynamics–we flew–and are still flying.” With financial support, we can be the wind beneath the wings that help Jet and Ebony continue to soar to greater heights.